As a tech company that makes productivity software, Atlassian wanted to raise awareness of their brand by demonstrating how an open approach to work makes teams stronger, faster, and more capable of reaching their goals.
Instrument, a Portland-based digital innovation agency, invited Blue Chalk to partner with them to create three short-form documentary stories for the Atlassian Open campaign. Each piece tells the story of real teams who exemplify the brand’s guiding principles and “work open” to overcome incredible obstacles and achieve real progress.
When Sean and Elaine found out their daughter Ara was autistic, they did everything possible to better understand and communicate with her. An architecture professor and computational designer, Sean noticed how Ara’s abilities changed depending on her environment. He decided to create a structure that could help his daughter and other children with autism spectrum disorders — but he couldn’t do it alone.
Role: Producer, Story Consulting
Atlassian Open Stories: Found in Translation
Natalie Egan was an entrepreneur, founder, and CEO grappling with her identity. She took a hard-line leadership approach at her first company and fostered a toxic work environment that led to professional and personal failures. But after learning to accept her true self and coming out as transgender, she has found acceptance and success at her new company, which helps amplify empathy, diversity and inclusion.
Role: Producer, Story Consulting
Atlassian Open Stories: Joining Forces
Carlyn Dougherty was a college senior when she met veteran Marine Jon Ellsworth in a Columbia University computer science classroom. They had been randomly assigned to work together on a group project for their class “Hacking for Defense.” But unlike other class projects that end at graduation, they leveraged their varied perspectives, reached out to more than 150 collaborators, and developed their idea into a technology and company that could save lives on the battlefield.
Role: Producer, Story Consulting
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